Protecting sensitive data in B2C
B2C software can take any form: from most-downloadable social network apps to niche developer tools. B2C companies operate in a tight space: they need to understand customers' goals and needs; they are responsible for sensitive data; they need to respect GDPR and prevent data leaks.
B2C app security is a mix of protecting users data against prying eyes, and at the same time protecting the product against users actions.
Typical challenges for B2C
Lots of data
B2C apps collect tons of data: PII, analytics, behaviour information. Losing or misusing this data is a viable business risk in the light of the ever-growing list of breaches.
Minimum lovable product
B2C apps have a strong emphasis on UI and interactions, so security measures should not break UX or frustrate users.
Massive adoption invites malware
API misuse, apps cloning, bots, payments fraud – the popularity makes apps an attractive target for curious and malicious users.